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Where’s the Beef? Trademark, That is . . . .
You never really need to wonder where the beef empanadas are, inside the display case, at least at Whole Foods, given the literal “beef” branding — visible on the edge of each outer dough shell. This...
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Coke Opening ZERO Genericness Floodgates?
We’ve been writing about the COKE ZERO trademark for nearly a decade now, noting in 2014: “[I]t will be worth watching to see whether the [TTAB] finds that ‘ZERO’ primarily means Coke or just a soft...
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No What? ZERO Means 0 and 0 Means ZERO!
Taking our discussion about Coke Zero a little further than Monday’s discussion, is it any wonder that “zero” stands for nothing, none, nada, when it comes to calories, given icons like this one: In...
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Budweiser and Jim Beam on the Same Team
In April, news broke that two iconic alcohol brands were joining forces to create a remarkable new beer: Jim Beam Budweiser Copper Lager. Fruit of the joint labor is now available for consumption: The...
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If Only HoneyCrisp Was an Apple Trademark
Yeah, we usually mean this Apple, when we spill digital ink, not today, instead the edible varieties: Hat tip to Erik Pelton who tweeted about the federal registration of LUDACRISP for fresh apples. We...
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Leaving Zero to the Imagination in Branding
We’ve been down this road before, some themes intersect, and trademark value is filtered out: The intersecting themes on tap for the day are: Zero, Branding, Trademarks, and Loss of Rights. ZEROWATER...
View ArticleSeth Godin Answers 12 DuetsBlog Questions
It all started here, nearly ten years ago now, with our inaugural DuetsBlog post called Dr. No and the Parade of Horribles. We used a Seth Godin post called Looking for Yes as our launchpad. The rest...
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Thin to Lose?
One of my friends, when playing blackjack and asked to “cut the deck” after it has been shuffled, consistently admonishes without hesitation: “Thin to win.” Given the trademark story for today, you may...
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Brandless? Branded? Which is Better?
— Mark Prus, Principal Nameflash About two and a half years ago, Brandless was launched. The company sold “unbranded” household, personal care, baby, and pet products on the cheap and was viewed as a...
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Introducing the (Wuhan) Gong Show?
Photo Credit: G. Baird The Gong Show was a quirky and absurdly amusing talent show from the 70s. It was created, produced, and hosted for a number of years by Chuck Barris. The gong was beaten by one...
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